Marketing students prepare for Santa’s Secret Shop
November 20, 2008
By Tim Chai and Michelle Hu
<tchai@hilite.org, mhu@hilite.org>
Starting Dec. 1, senior marketing students will see their plans for a children’s store in action. All of this school’s marketing students will participate in helping local community children purchase holiday presents for their family members and loved ones.
According to marketing teacher Rachel Cera, the store provides real-life business experience for marketing students.
Cera said, “It started as a chance for the marketing 3-4 students to see what it’s like, just on a small scale, to run a business, figure out how things are going to sell (and) how much they’re going to price it.”
Since the inception of Santa’s Secret Shop, generations of local families have participated in the activity.
“Now, we’re starting to see the little kids come back as adults,” Cera said, who also taught students whose parents took them to Santa’s Secret Shop as young children.
Usually, children visit with their parents or while on a field trip with a local elementary school. This will last until Dec. 10, giving children over a week to visit the business department after school and pick out their presents.
The business department will sell each item for under $5, and senior marketing students will buy the presents from a catalogue.
Senior Tricia Kennelly, the fifth period marketing class’s manager, said the store requires delegation.
“Everyone kind of helps with everything, but then we all have different groups we’re divided into, like buying, selling, operations and control,” Kennelly said.
Santa’s Secret Shop will open at 2:30 p.m. and close around 5:30 p.m. There will be at the doors to lead children to the actual shop area. In addition, marketing students will help the children pick out their presents and will also be the cashiers.
The theme for this year is the Carmel Express, stopping in a holiday winterland. This theme was finally decided upon during marketing classes on Nov. 5.
The senior marketing classes developed the themes and will continue with an igloo and holiday express train theme.
Marketing students will also have to assist children through the store. According to Cera, the children will choose their presents, pay for them and wrap them without parents.
In addition, parents and adults who must wait for their children will be able to purchase items from the spirit shop.
Cera said, “Last year was the first year we called the spirit shop Gifts Unlimited.” During the time Santa’s Secret Shop is open, Gifts Unlimited will sell more pricey items, such as party platters or candles, along with school spiritwear.
The last day for local children to visit the store is Dec. 10.
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